Think Like a Customer

Customers come in variations...

For B2B (business to business) your customers are everyone you interface with, not just the end users of your products and services. If you sell to supermarkets your customers are the supermarkets as well as the consumers. If you sell software your customers are websites and stores that sell your products. 

Getting to know your customers' point of view is simple: ask them. Take a representative small group of them and invite them to a short workshop. One on one we facilitate their telling you their stories. Then we identify the blockages and rank them by how fast you can respond. The next step is up to you.

Pathway analysis is a separate solution. Re-create the pathway that your customers take to interact with your and your service. Find ways that this pathway can be simplified.